Brand Guidelines

Brand guidelines are essential as they enable audiences to recognise products created by the band “Fink”. In this post I present the logo, typeface and house colours that I will use across my digipak and advert.  These brand guidelines will be featured across the artist’s products as they are imperative in the consistent advertising style of the band. Brand guidelines also attract attention of audiences that have previously engaged with the artist as they will recognise the logo, typeface or colours. This post is important as it would outline how I want my media products to be branded and advertised.



Music Video Auditions

In the video embedded below I use two clips in which I test the appearance of my main character on camera. Screening the talent for music videos is important as without this step you are not sure to employ someone who suits the role or is effective in their role in your media product.

Auditions from Sarah McAllister on Vimeo.


Above is my storyboard for my music video. These are pictures of pieces of paper I was able to easily move around in order to adapt the narrative of my video. This was an important and useful step of my production process as it allowed me to visualize my video for the first time. This post was especially helpful during the creation of my shot list as it provided the right sequence of events for me to create from.

Digi-pack Sketches

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These are my Digipack sketches. The first is shot of the lead of the music video sitting in the empty room which will feature in my media product. The lead’s hair colour is striking and contrasts with the red rose and I believe this will look really effective against the white background. The second is the ornate wooden chest which too links to my music video. I think a good shot of the chest will be effective as it is detailed and interesting. The next will perhaps be a close up of a red rose, the same one which will feature on the cover. Thus, linking all of the aspects of my digipack together. Another idea for one of the sides is a hallway with photo frames on the wall. This I believe will be a good shot for a side which a lot of text will be on as it will not be too cluttered or busy.