Brand guidelines are essential as they enable audiences to recognise products created by the band “Fink”. In this post I present the logo, typeface and house colours that I will use across my digipak and advert. These brand guidelines will be featured across the artist’s products as they are imperative in the consistent advertising style of the band. Brand guidelines also attract attention of audiences that have previously engaged with the artist as they will recognise the logo, typeface or colours. This post is important as it would outline how I want my media products to be branded and advertised.